One
of the greatest way to increase traffic to your website from organic traffic is
to increase the number of pages on your website that can rank for your
important keyword terms. Take a look at where you can add new category pages,
new blog posts, or new pieces of attractive content (visuals, quizzes, etc) to
target specific keywords.
Optimize Old Content
Because
you are tracking your keyword rankings, you can find the keywords that you rank
near the bottom of the first page and go add useful content to those pages to
help them rank better. Google consider updated and new content over old stale
content.
Launch New Products
A
great way to attract new users to your company or website is to launch products
that meet their needs. The great part is that you can often charge for these as
well and make money will getting new users into your full conversion funnel.
Create Online Courses
The
great thing about the Internet is that you can publish any type of content you
want. By create longer form content like courses that are targeted around both
user needs and specific keyword phrases ( keyword research), you can drive
more traffic to your site and alter them into email addresses that you can then
take down your funnel.
Additionally,
online course websites exist in plenty so you can put them on places like
Lynda.com to further your reach.
Write Guest Posts
SimilarWeb
is one of the example,then you can find sites related to yours.They have your
viewers you can usually get content onto their site that helps them build traffic
while at the same time getting access to their new audience.
Accept guest posts
Many
sites want links for SEO purposes and access to your customers.if they are not
a direct competitor, let them guest post on our site! Then they are invested in
our company and will promote the content that they’ve produced, which also gets
us in front of their own audience.
Launch Infographics
If we
have a graphic designer in our company or can find one online, create
useful graphics that tell a story and help people see our content in a new way.
Do outreach for links, promote on Pinterest, etc.
Give Podcast Interviews
These
days generally podcasting used, and one of the best way to grow a podcast
audience is to invite influential people onto our podcast. Think about it like
audio version guest posts. So, get one or two podcasts under our belt (or
launch our own) then start targeting podcast producers to get onto their shows.
Social advertising
Social
advertising on Facebook, Twitter, and other networkds is still relatively cheap
today as compared to Adwords. lots of of them also allow us to segment down by
demographics or target by keywords so that we can hit our ideal audience.
PPC
PPC
is frequently best used for conversion-oriented keywords, which is great
because it gets you a new audience that is also ready to convert.
Create and Sell Courses
What
better way to show your expertise and get people reading all of your content
than to teach what you already know? If you have a ability, to create a course
to teach it then sell it on places like Udemy while simultaneously selling it
on your site from a page targeted towards a high volume keyword for SEO.
Partnerships
Especially
in B2B spaces, partnerships can be gold for customer acquisition. Build out
referral programs with complementary companies to yours and try to funnel some
of their traffic back to your site, either through website mentions or even
their email marketing.
Link
acquisition
This
feels like an old school tactic, but it’s still true that the more links you
have to your site, the better your site will rank. So obtain links to your site
from content, from relevant resource pages on other sites, and from outreach
that you do.
Create satellite websites
If
your main website is around one niche yet you operate in many niches, you can
build out websites specifically targeted at those other niches and use them to
funnel traffic to your other sites. You need to reveal that you own those other
sites, but this is a great way to spread the organic reach.
Speed up your website
A
quick site not only converts better, but on a big site you will also get more
organic traffic because the search engines are able to crawl your site faster
and find more content. Start with switching hosts then optimizing your code,
all while making sure you are using aggressive caching and a content delivery
network (CDN).
Do new keyword research
If
you’re really under pressure to increase traffic to your site, go do new
keyword research to get new content ideas, then go back to point 1 above and
create new content!
Target the longtail of
keywords for SEO
If
you don’t have a very strong website, you can target longer tail keywords
(<50 searches a month) which are often much easier to rank for.By Using this
you can start building up a base of content that you can then use to earn links
and propel rankings for more competitive terms.
Create videos for YouTube
If
you can create videos in a cost-effective manner, YouTube is a great
distribution platform. It takes time to build the channel but has a huge
audience if done well.
Run YouTube Ads
Can’t
create videos, but there are videos on YouTube that your target audience
watches? You can run YouTube videos.
Run webinars
Webinars
can drive a new audience for you when you invite guests, or do advertising,
that have an audience that they will promote your webinar to. Try to bring on
guests who already have a large audience.
